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Privacy Policy 2026 â€‹

It Takes a Village – Wirral Baby Bank
Last updated: 13th January 2026

It Takes a Village – Wirral Baby Bank (“we”, “our”, “us”) is committed to protecting personal information and respecting the privacy of the families, professionals and supporters who engage with our work. We recognise that information shared with us is often sensitive and provided during times of vulnerability, and we take this responsibility seriously.

This Privacy Policy explains how we collect, use, store and protect personal information when you contact us directly or make a referral for support.

1. Who We Are

It Takes a Village – Wirral Baby Bank is a registered charity supporting families across the Wirral by providing essential baby items, safe-sleep support and practical care to families experiencing hardship.

Contact details:
Email: referrals@wirralbabybank.com
Dedicated mobile: 07429 495579
Website: www.wirralbabybank.com

2. How We Collect Information

We do not collect personal information through our website. Our website is used to provide information about our work only.

Personal information is collected only when you contact us directly, for example:

  • By email

  • By telephone or text message

  • Through a referral made by a professional

3. Information We Collect

We collect only the information necessary to provide safe, appropriate and dignified support.

3a) Information about families

This may include:

  • Initials of the parent or carer

  • Pregnancy details (such as gestation, if pregnant)

  • Baby’s gender (if known)

  • Information about items or support needed

  • Any additional information shared to help us meet a family’s needs

We do not request full names unless absolutely necessary.

3b) Information about professionals

When referrals are made by professionals, we may collect:

  • Referrer’s name

  • Professional role and organisation

  • Contact details

Professionals are expected to ensure they have obtained appropriate consent before sharing information with us.

4. How We Use Information

We use personal information only for legitimate charitable purposes, including:

  • Assessing referrals and preparing support packs

  • Communicating about referrals, collections or deliveries

  • Coordinating volunteers involved in packing or delivery

  • Safeguarding, accountability and record-keeping

  • Signposting or referring families to other services with consent

We do not use personal data for marketing purposes and never sell or trade personal information.

5. Sharing Information

We share information only when necessary and proportionate.

This may include:

  • Sharing limited details with trusted volunteers on a need-to-know basis

  • Sharing information with other charities or services only with consent

All individuals handling information are expected to do so confidentially and in line with UK data protection law.

6. Legal Basis for Processing

Under UK GDPR, we process personal data on the following lawful bases:

  • Consent – where individuals agree to us using their information

  • Legitimate interests – to deliver our charitable services

  • Legal obligation – where record-keeping or safeguarding requires it

7. How Long We Keep Information

We retain personal data only for as long as necessary.

  • Referral information is usually kept for up to 6 years

  • Information may be retained longer where required for safeguarding or legal reasons

Data is securely deleted when no longer required.

8. How We Protect Information

We take appropriate steps to keep personal information secure, including:

  • Restricting access to authorised trustees and coordinators

  • Using password-protected systems and devices

  • Handling sensitive information confidentially

  • Regularly reviewing our data protection and safeguarding practices

9. Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate information

  • Request deletion of your data where appropriate

  • Withdraw consent at any time

  • Raise concerns with the Information Commissioner’s Office (ICO)

Further information is available at www.ico.org.uk.

10. Cookies and Website Use

Our website does not collect personal data.
Basic cookies may be used by our website host to ensure the site functions correctly. You can manage cookie settings through your browser.

11. Updates to This Policy

This policy may be updated from time to time to reflect changes in our practices or legal requirements. Any updates will be published on this page with a revised date.

Contact Us

If you have any questions or concerns about this Privacy Policy or how your information is handled, please contact us directly at:
referrals@wirralbabybank.com

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